RealTruck Challenges Saline to Help Raise $20,000 for Saline Area Social Service

SALINE, Michigan – Now through March 3rd, RealTruck, formerly known as Truck Hero, is providing a 100% match for the first $10,000 donated to Saline Area Social Service (SASS). SASS provides resources to over 120 seniors in our community, including weekly grocery delivery to homebound individuals, prescription co-pays, emergency assistance for rent, utilities or car repair, laundry detergent, pet food, toiletries, and undergarments.  

“RealTruck is proud to partner with and support Saline Area Social Services. Our team at RealTruck especially loves to visit and help the seniors at Mill Pond Apartments,” said Carl-Martin Lindahl, CEO RealTruck. “We truly appreciate all that SASS does to keep our seniors in our community safe and cared for.” 

Food insecurity and poor nutrition have a negative impact on the health and well-being of older adults, which can lower their quality of life and limit their ability to live independently. The Food Resource and Action Center reports that seniors suffering from food insecurity and poverty are more likely to delay filling essential prescriptions, postpone or forgo medical care, rely on nutrient-poor foods, or make other cost-saving tradeoffs.  

“Everyone deserves to have their basic needs met, and it’s especially important for seniors to receive the care they need,” said Jamail Aikens, SASS Executive Director. “We are so grateful for RealTruck’s commitment to lead this donation challenge and for the generosity of the Saline community.” 

Over a third of the adults served by SASS are 65 or older, many of whom are living on fixed incomes with high medical bills and limited family resources. 

“Your donation can help provide food and help fund services that improve the quality of life of our senior neighbors,” said Aikens. “Every gift makes a difference, and we need your help to take advantage of this incredible opportunity.” 

SASS is a non-profit, 501 (c) 3 organization that serves the City of Saline and a portion of the surrounding townships. Founded in 1961, SASS is the only local resource that provides food and emergency relief. Of the 550+ people served in 2022, 38% were children and 22% were senior citizens. Thanks to immense community support last year, SASS was able to distribute enough food for over 118,000 meals, help with emergency assistance, such as eviction, utility shut off, and car repairs, and provide quality of life programs for youth and seniors.  

To support the mission at SASS and to double your donation, thanks to RealTruck’s $10,000 match, donate online at

About Saline Area Social Service
Saline Area Social Service (SASS) is a private, tax-exempt non-profit organization that has been in the community for over 60 years and serves the most vulnerable students, families and senior citizens that live in and around the Saline area. SASS’s mission is to provide our short- and long-term aid, directly and through referrals, to its participants in need. For more information, visit  

Phone: (734) 429-4570

About RealTruck
RealTruck, Inc. is the premier vertically integrated truck, Jeep® and off-road parts and accessories company in North America. Headquartered in Ann Arbor, Mich. with over 5,000 employees and 35 locations across North America, the company is an innovative market leading online retailer and manufacturer. is the ultimate source and digital destination for those who love and live a real truck lifestyle. Fueled by its customer-first mindset, RealTruck continuously designs, develops, manufactures, and sells industry-defining products with more than 570 patents and growing. RealTruck’s portfolio of 28 powerhouse products are #1 or #2 (in U.S. market share) in each of its primary categories. Its extensive omni-channel approach allows RealTruck to serve customers wherever they’re searching, researching, and shopping for products online at or on the Truck Hero Pro Channel, which includes more than 12,000 dealer locations and automotive (OEM) partnerships. RealTruck is engineered to deliver a seamless customer journey from idea to installation. For more information, visit 

Phone: 844-513-2467